Specifications for the Monthly “Wrapped” Feature at Fable 📚

The Monthly Wrapped feature at Fable is an innovative tool designed to enhance user engagement through the sharing of reading achievements.

1. Overview of the Monthly Wrapped Feature 🎉

The Monthly Wrapped feature was introduced at Fable in response to user enthusiasm for sharing their reading experiences. By observing how users discuss their literary endeavors on social media platforms, Fable recognized an opportunity to streamline and enhance this sharing behavior. Unlike the traditional text narrative summarizing their reading, the Wrapped feature provides users with visually appealing graphics that encapsulate their achievements for the month. This not only caters to the aesthetic preferences of users but also promotes a more engaging and shareable format, reminiscent of Instagram stories.

2. Development Focus and User Engagement 📈

The development phase of the Wrapped feature prioritized the delivery of enjoyable, shareable statistics that reflect users' reading habits. By integrating elements of social interaction and data visualization, Fable aimed to foster a more vibrant reading community. However, initial quantitative objectives for engagement were not entirely achieved, prompting a deeper analysis into user behaviors and preferences.

• Insight into Usage: Users naturally adapted to the new feature, finding it intuitive to use, similar to familiar social media formats. Despite this, there was a noticeable gap in the number of users posting directly to the home feed, indicating potential areas for improvement.

3. Feedback and Adjustments for Optimization 🛠️

Community feedback played an essential role in shaping ongoing improvements. During the beta phase, users requested enhancements to facilitate their engagement with the feature. The introduction of stickers added an element of fun, making the experience more interactive. Additionally, developers noticed that several users revisited their "Finished" book lists to ensure they showcased their accomplishments accurately in their Monthly Wrap.

• Suggested Changes: To improve user experience further, adjustments in button design and labeling were recommended. A more intuitive "share" icon, labeled clearly as “Share to Feed,” could enhance discoverability and usability. Furthermore, addressing backend issues related to time zone discrepancies, which impacted user access, is crucial for ensuring a seamless experience for all.

4. Content Customization and Visual Appeal 🎨

The customization aspect of the Wrapped feature emerged as a significant factor driving user engagement. The ability to personalize graphics not only creates a sense of ownership but also encourages users to share on various platforms like TikTok and Instagram.

• Recommendations for Customization: Introducing various templates, customizable fonts, and color schemes can amplify user engagement. The recommendation from the development team is to scope out options for customization with a project timeline limited to two weeks, ensuring efficiency without compromising quality.

5. Insights and Future Considerations 🔮

As the Wrapped feature continues to evolve, examining user interactions reveals intriguing trends. For instance, 3.8% of users who searched for a book ended up adding an "Out of Category" book (OOC), showcasing a potential area for further exploration.

• Future Enhancements: To address user feedback, considerations include supporting the ability to manually input OOC books, fostering a more inclusive experience. Moreover, the potential impact of allowing graphics in different formats, such as 9:16 for external sharing, warrants investigation, ensuring that user preferences are adequately met without fracturing the consistency of home feed aesthetics.

6. User Notification and Engagement Timing ⏰

Timely notifications are paramount to maintaining user interest in the Monthly Wrapped feature. A proposed push notification, timed for the second of each month, can serve as a gentle reminder for users to interact with their reading wrap-up. This proactive approach can help rekindle interest among users who might otherwise overlook the feature.

• Enhanced User Flow: Streamlining the graphic creation and sharing process can significantly enhance user experience. The proposed flow—selecting books, customizing graphics, and sharing directly to various platforms—should remain straightforward while maximizing user interaction.

Conclusion: A Commitment to Continuous Improvement 📅

The Monthly Wrapped feature at Fable represents an ongoing commitment to enriching user engagement through innovative design and responsive feature enhancements. As Fable continues to refine this tool, the insights gained from user interactions will be crucial in driving further development and tailoring the experience to meet the diverse needs of its community. By focusing on customization, user feedback, and visual appeal, Fable is well-positioned to foster a thriving reading community that celebrates individual achievements and shared experiences.